TARGETED Podcast

EP64 * Dale Perelman * Author interview, New Castle's Las Vegas Boys

What separates a writer… from an author who lasts? In this author-to-author conversation, Atlas sits down with Dale Perelman (pronounced Pearlman)— former jewelry executive, president of major industry organizations, and 11-time published author — to unpack the real craft behind writing books that endure. This isn’t just about Vegas stories. This episode dives into: • How to reinvent yourself into a second career • The power of research and deep listening • Why your first chapter determines your success • The truth about mentorship and building an inner circle • Emotional intelligence for writers and leaders • How to structure interviews that uncover gold If you're a man building something — a book, a business, or a better version of yourself — this conversation will sharpen you. This is storytelling meets discipline. 🎯 Subscribe for weekly interviews on leadership, growth, and living deliberately. Guest: Dale Perelman Book: Newcastle’s Las Vegas Guys Website: authorperelman.com SPECIAL OFFERS & SPONSORS: Targeted MERCH: https://blackeaglecustoms.us/collections/targeted-podcast - Atlas Aultman’s FREE Book: atlasaultman.com - FIGHT SCRUB: All-natural disinfectant & soap – 10% off with code FIGHTSCRUBATLAS at getfightscrub.com - BUCKED UP Supplements: 20% off with code ATLAS25 at buckedup.com - LEADERS-KIT.com: Leadership training, coaching, and seminars to elevate your team or business SPONSOR THIS SHOW/GUEST APPLICATIONS: https://calendly.com/atlasaultman Thank you for supporting TARGETED Podcast. Every watch/listen helps us grow, reach more champions, and bring you powerful life and mindset lessons from men who've won already. This isn't story, it's REAL-LIFE lessons for our growing community. Until next time, aim for excellence, a STAY ON TARGET.

EP63 * Mike Brooks * Lessons Earned, a lifetime of excellence in Leadership, Cybersecurity, and Command of military

In this episode of Targeted podcast, Atlas Aultman sits down with a former U.S. Air Force cyber operations officer, commander, and senior military leader Michael "Mike" Brooks turned though leader and author to discuss cybersecurity leadership, military-to-civilian transition, identity after service, and his upcoming book Lessons Earned. Mike Brooks spent 22 years in the Air Force, serving in elite units including the Thunderbirds, intelligence agencies, a combat command, special operations, and the White House Communications Agency. After commanding in a high-tempo operational environment and supporting presidential missions, he transitioned into the private sector — where he found another real battle with identity, purpose, and redefining leadership. In this powerful conversation, we cover:
• Cybersecurity leadership in the Defense Industrial Base
• CMMC and federal cybersecurity compliance
• Military leadership lessons that translate to corporate America • Identity loss after the military
• Truth, values, and rebuilding purpose
• Lessons from Air Force One & combat command
• Why “Leaders Serve. Results Matter.”
• A preview of Mike’s upcoming book Lessons Earned If you are a cybersecurity professional, defense contractor, veteran, leader, or entrepreneur — this episode will challenge how you think about mission, precision, trust, and excellence. Connect with Mike Brooks on LinkedIn (CISSP, PMP, MPA): https://www.linkedin.com/in/mdb-michael-brooks/ Subscribe for more life changing REAL conversations. Until next time, AIM for excellence and stay on target. SPECIAL OFFERS & SPONSORS: - Atlas Aultman’s FREE Book: atlasaultman.com - FIGHT SCRUB: All-natural disinfectant & soap – 10% off with code FIGHTSCRUBATLAS at getfightscrub.com - BUCKED UP Supplements: 20% off with code ATLAS25 at buckedup.com - LEADERS-KIT.com: Leadership training, coaching, and seminars to elevate your team or business Targeted MERCH: https://blackeaglecustoms.us/collections/targeted-podcast SPONSOR THIS SHOW/GUEST APPLICATIONS: https://calendly.com/atlasaultman Thank you for supporting TARGETED Podcast. Every watch/listen helps us grow, reach more champions, and bring you powerful life and mindset lessons from men who've won already. This isn't story, it's REAL-LIFE lessons for our growing community. Until next time, aim for excellence, a STAY ON TARGET.

EP62 * Why struggle, scars, and stories are essential for connection - Scott Mann * Targeted Podcast with Atlas Aultman

Atlas Aultman sits down with retired Green Beret Lt. Col. Scott Mann to unpack the real mechanics of trust: struggle, vulnerability, and story. From battlefield letters and daily journaling to building one-man plays that bring civilians into the emotional reality of war, Scott explains why “no struggle, no story” is the most universal leadership principle. The conversation also covers operator transition, moral injury after Afghanistan, and the questions leaders must learn to ask to rebuild connection in a fragmented digital world.
We also talk about Scott’s one-man theater work — including “11 Days: The Story of Operation Pineapple Express” — and how live performance can help civilians feel what veterans carry. Scott explains the craft of asking better questions (what/how vs. why), why short-form content is weakening connection, and how leaders can rebuild trust by telling the story they avoid.
Key takeaways: -How storytelling rebuilds trust in low-trust environments -The difference between “talking about yourself” vs. serving the listener -Why operators struggle with transition — and how to find relevance again -The hero/protagonist framework without ego -The power of journaling, mentors, and “taking the armor off” 🔔 Like, subscribe, and share this episode with someone who needs a bridge back to themselves. Follow/learn more about Scott Mann: ScottMann.com About “11 Days” + tour info: TFpineapple.com Scott’s upcoming book: The Generosity of Scars (releases May, 2026)
#TargetedPodcast #Leadership #Veterans #Afghanistan #MentalHealth

EP61 * Modern day Western - Brick Allen * Part 3 of 3 on Targeted Podcast

In this episode of Targeted, Atlas Aultman sits down with entrepreneur, speaker, and author Brickman Allen to break down a business model most people don’t know exists, helping rural schools secure state grant funding to repair and rebuild failing infrastructure—roofs, HVAC, drainage, windows, doors—and turning those schools into centers of pride for their communities. Brickman shares how he left real estate for an architecture firm doing high-volume, high-impact work (think 175+ projects a year), why boundaries are a leadership superpower (shutting down work at 5PM, ditching the smartwatch, closing the office from Christmas Eve to New Year’s Day), and how real ROI shows up at home—especially when life gets hard. He also opens up about suicidal ideation as a teen, the moment that saved his life, and how that experience shaped his mission to create both safe physical spaces and safe mental spaces for students—through speaking and his book “The Bully Guard.” If you’re an entrepreneur, leader, or builder of culture, this one hits hard. Guest: Brickman Allen Book: The Bully Guard (Amazon) Instagram: @therealbrickman Website: Search “Brickman Allen” (top result) www.brickmanallen.com 🔥 Join the Top 1% community—subscribe and watch live Sundays. 💥 Bucked Up discount code: ATLAS25 at buckedup.com #Entrepreneurship #Leadership #MentalHealth #Architecture #Grants #SchoolRenovation #Boundaries #Marriage #Culture Timestamps: 00:00 Intro: Targeted w/ Atlas Aultman 00:59 Entrepreneur background: real estate + other businesses 01:25 Buying the architecture firm (why + how) 01:45 Rural AZ schools + grant funding model 03:07 What's the Catch? There is none 03:49 175 projects/year vs “signature architect” work 04:22 Creating safe physical spaces + safe mental spaces (Teenage speaking and mentorship) 05:26 Time boundaries: 5PM shutoff, no smartwatch 08:09 Closing the office for the holidays (culture + retention) 08:12 Marriage + leadership ROI: being present when it counts 09:59 Budget changes, backlog, and government delays 12:21 Handling layoffs: transparency, financials, leadership honesty 14:06 Hiring friends/family: hard conversations vs surprise exits 15:17 Teen years + suicidal ideation: the moment that saved him 16:27 The attempt and save “A smile can save a life” (mental health message) 18:07 Where to find Brickman + book info 18:58 Atlas’ Redbeard patch story + never give up mindset 20:554 Outro: subscribe + sponsor + guest invitation 21:44 Podcasting advocate, Atlas Aultman talks why podcasts are the bee's knees SPECIAL OFFERS & SPONSORS:
Atlas Aultman’s FREE Book: atlasaultman.com
FIGHT SCRUB: All-natural disinfectant & soap – 10% off with code FIGHTSCRUBATLAS at getfightscrub.com
BUCKED UP Supplements: 20% off with code ATLAS25 at buckedup.com
LEADERS-KIT.com: Leadership training, coaching, and seminars to elevate your team or business
Targeted MERCH: https://blackeaglecustoms.us/collecti... SPONSOR THIS SHOW/GUEST APPLICATIONS: https://calendly.com/atlasaultman Thank you for supporting TARGETED Podcast. Every watch/listen helps us grow, reach more champions, and bring you powerful life and mindset lessons from men who've won already. This isn't story, it's REAL-LIFE lessons for our growing community. Until next time, aim for excellence, a STAY ON TARGET.

EP 60 * Corporate Cowboy Brickman Allen * Part 2 continues on Targeted Podcast with Atlas Aultman

n this episode of Targeted, Atlas Aultman sits down with Brick Allen to talk about what men are starving for right now: brotherhood, purpose, discipline, and a marriage built on daily commitment. Brick shares his “reset” journey, vulnerable leadership, and the mindset that helped him survive extreme trauma—plus why “luck” is often God’s grace we don’t recognize. If you’re a man trying to lead your family, build mental toughness, and live with purpose, this one will hit. Connect with Brick for speaking / coaching / leadership work: https:brickmanallen.com Follow him here: https://www.instagram.com/therealbrickman/ https://www.linkedin.com/in/brickman-allen-74b89a30/ https://www.facebook.com/BrickAllen/ https://www.youtube.com/@brickmanallen Subscribe to Targeted for more conversations on leadership, resilience, and real-world mindset. It’s free to join our YouTube community: ​⁠ We’re LIVE every Sunday. Chapters: 00:00 — Welcome to Targeted + why MMA gyms create brotherhood 01:45 — Your “5 people” change — how to build a strong circle 03:55 — Vulnerable leadership: why men can’t heal in isolation 05:40 — Brick’s “reset”: polymyalgia rheumatica + living through pain 07:25 — Spouse as priority: “choose them every day” 09:35 — The power of speech: never train your brain to disrespect your wife 12:10 — “I married up”: daily actions that keep love strong 13:55 — Men, purpose, and modern dating noise 16:05 — Investing for people (not money): building a mission 17:50 — Second chance mindset: “God gave me my life back” 19:35 — Giving back = real joy (purpose over success) 21:20 — The Bully Guard: bullying, depression, compassion, and the ripple effect 24:50 — You don’t know what people are going through (Lowe’s story) 27:00 — Humble champions: Steve Young , Reggie White, Larry Fitzgerald 29:10 — Online bullying + raising kids in a phone world 30:55 — “Brick’s boys”: scouting, standards, push-ups, and accountability 34:20 — Parenting truth: structure beats being their best friend 36:30 — Traditional roles: protector, provider, shelter, decision-maker 39:05 — Do men become what they decide to become? 40:50 — Luck vs God’s grace: the hospital diversion story 44:15 — Success, money, and accountability to God 47:10 — How Brick “pays himself back”: family + hands-on projects (close SPECIAL OFFERS & SPONSORS: - Atlas Aultman’s FREE Book: atlasaultman.com
- FIGHT SCRUB: All-natural disinfectant & soap – 10% off with code FIGHTSCRUBATLAS at getfightscrub.com
- BUCKED UP Supplements: 20% off with code ATLAS25 at buckedup.com
- LEADERS-KIT.com: Leadership training, coaching, and seminars to elevate your team or business
Targeted MERCH: https://blackeaglecustoms.us/collections/targeted-podcast
SPONSOR THIS SHOW/GUEST APPLICATIONS: https://calendly.com/atlasaultman
Thank you for supporting TARGETED Podcast. Every watch/listen helps us grow, reach more champions, and bring you powerful life and mindset lessons from men who've won already. This isn't story, it's REAL-LIFE lessons for our growing community. Until next time, aim for excellence, a STAY ON TARGET.

EP59 * Stabbed 7 times in bed, the Brickman Allen story that saved his wife

A fishing pole kept the garage from closing… and a stranger walked into the house at 5 a.m. What happened next became a brutal, real-life fight for survival. In this episode of Targeted, Atlas Aultman sits down in World War Studio with Brickman Allen—international speaker, author, and creator of the #LiveOutside method—to unpack the home invasion that left Brick stabbed multiple times, fighting to protect his wife and unborn child. We go deep on: The moment the attack started (and why “comfort” can be dangerous) What adrenaline really does: slow motion, tunnel vision, decision-making The “cowboy protector” identity and how childhood built real-world resilience Depression, suicidal ideation, and the mirror-talk challenge that changed everything Why kids today aren’t “weaker”—they’re often not allowed to prove strength Social media, AI, and modern protection: “it used to be fists… now it’s the keyboard” Turning trauma into post-traumatic gains—and why Brick teaches this to teens worldwide If you’re building mental toughness, leading a family, or trying to become the kind of person who stays calm in the storm—this one will hit.
Visit his website and book him to speak at:
https://www.brickmanallen.com/
Follow him here:
https://www.instagram.com/therealbrickman/
https://www.linkedin.com/in/brickman-allen-74b89a30/
https://www.facebook.com/BrickAllen/
https://www.youtube.com/@brickmanallen
Subscribe to Targeted for more conversations on leadership, resilience, and real-world mindset.
 
Timecodes:
00:00 Intro + World War Studio setup
02:29 Who is Brickman Allen? Faith, marriage, purpose
05:24 The garage door mistake: how it began
09:49 Waking up to the first stab
14:29 Protector switch: fighting for his wife
18:59 Childhood: horses, chores, “get back on” mindset
24:39 Depression & the mirror-talk 30-day challenge
31:29 Are kids weaker—or just not allowed to prove strength?
38:49 Social media, AI, and modern threats to families
46:29 Turning trauma into post-traumatic gains (#LiveOutside)
52:19 The “text 1 of 5 people” exercise (practical takeaway)
57:49 Closing + stay on target
 
KEYWORDS: Brickman Allen, Targeted Podcast, Atlas Aultman, home invasion survivor, stabbed in bed, knife attack survival, Mesa Arizona home invasion, fight or flight, adrenaline in combat, self-defense mindset, cowboy mindset, protector mentality, Code of the West, post traumatic growth, PTG, resilience speaker, #LiveOutside, faith and resilience, marriage under trauma, men’s mindset, leadership podcast, overcoming depression, suicidal ideation help, positive self-talk mirror challenge, parenting boys, social media dangers for kids, AI and parenting, mental toughness training, situational awareness, real life survival story
SPECIAL OFFERS & SPONSORS: Atlas Aultman’s FREE Book: atlasaultman.com
FIGHT SCRUB: All-natural disinfectant & soap – 10% off with code FIGHTSCRUBATLAS at getfightscrub.com
BUCKED UP Supplements: 25% off with code ATLAS25 at buckedup.com
LEADERS-KIT.com: Leadership training, coaching, and seminars to elevate your team or business
SPONSOR THIS SHOW/GUEST APPLICATIONS: https://calendly.com/atlasaultman Thank you for supporting TARGETED Podcast. Every watch/listen helps us grow, reach more champions, and bring you powerful life and mindset lessons from men who've actually won. This isn't story, it's REAL-LIFE lessons. Stay awesome — and Stay on Target. #Resilience #MentalToughness #Leadership #faith #selfdefense

EP 58 * Ben Owen * From Heroin to Humanitarian | We Fight Monsters, Black Rifle (not coffee), Purpose, and “Politically Homeless”

Ben Owen is an author, serial entrepreneur, and nonprofit founder of We Fight Monsters + Black Rifle Co—and an addict/alcoholic in recovery who turned rock bottom into a mission: doing good things in bad places. In this episode of Targeted Podcast, Atlas Aultman sits down with Ben in Atlanta to talk about the moment he knew he had to change or die, how he rebuilt his life, and how purpose can disrupt cycles of addiction, violence, and generational poverty. Ben also breaks down his upcoming book “Politically Homeless”—why America is trapped in a two-choice system, how outrage media fuels division, and why real-world suffering exposes ideology fast. We get into AI-driven divisiveness, the bot problem, and how agentic AI can be used to find bad actors—while the same tools can also manipulate online discourse. This conversation goes deep on: Rock bottom as a “clean slate” and how ego keeps men stuck Recovery, accountability, and what addiction does to families Purpose, service, and rebuilding identity after failure Crime, prison incentives, alternative sentencing, and real rehabilitation Trafficking realities, community action, and why “real recognizes real” Building Owen Army to deploy help where it’s needed most Follow Ben Owen: We Fight Monsters: wefightmonsters.org Owen Army: owenarmy.com/join https://www.blackrifle.company/ Monsters Apparel: monstersapparel.com Socials YouTube: @monsterFighters (We Fight Monsters) Meta (Instagram / Facebook): @blackrifleco  https://www.linkedin.com/company/blackrifle-co Subscribe to Targeted and share this episode with a man who needs a reset. Aim for excellence. Stay on target.

EP 57 * Sheriff Mark Lamb * American Patriot talks on "WE THE PEOPLE" leadership

Sheriff Mark Lamb, Former Sheriff in Pinal County, Arizona. Law Enforcement Leader, Expert on Security, Contributor to major news cycles, believer in Constitutional leadership, Southern Border Expert, Father, Husband, Public servant, and American Patriot. This talk includes conversations on the current ICE shooting in Minneapolis, Cartel and military operations from recent successful missions in Venezuela by joint United States Forces, Law Enforcement Agencies, and Intelligence organizations, Issues with America today, Christianity, and his coin. The American Sheriff has been seen on many TV channels, Major News Outlets, and has multiple successful books and Channels: American Sheriff: Traditional Values in a Modern World. American Sheriff: Rules to Live By. Ten 7: When Your Shift Ends and Your Life Begins.  ⁨@realamericansheriff⁩   ⁨@lambinvestigations⁩  Search Sheriff Mark Lamb, American Sheriff, or Sheriff Lamb on any social media accounts to find him elsewhere. **WHAT TO SPONSOR AN EPISODE or SEASON - https:/calendly.com/atlasaultman ***BESTSELLING BOOK EXAMPLE / get Atlas Aultman's leadership approach, RULE of 3, for FREE at https://atlasaultman.com ***20% off BUCKEDUP supplements for our listeners, use code "ATLAS25" at www.buckedup.com **** 10% off FIGHTSCRUB all-natural disinfectant and MMA soaps, use code “FIGHTSCRUBATLAS” at https://www.getfightscrub.com SPECIAL THANK YOU TO YOU, as a listener you are helping us in our mission to help others. We subscribe to helping men learn lessons from champions and level up their own journey on this earth. Consider subscribing and sending to others who may benefit. The bigger we grow, the bigger the guests will be - and Atlas Aultman is no stranger to getting amazing lessons to deliver, every week at 6PM Arizona time, U.S.A. Stay awesome, and, Stay on target. TARGETED-PODCAST out. *Proudly made in 'merica

EP56 * John Bates * Believe, part 2 of 2

John Bates is back, if you need a refresher, he's an expert communications coach to some really big names and celebrities, a repeat TED speaker, Bestselling Author and expert who takes great leaders and shows them how to be great speakers, amazing keynotes, and TED-worthy communicators. 92+ Net Promoter. CEO/Founder of Executive Speaking Success, Co-Founder & Fox Hole Buddy of Warrior side.
John has worked with some huge brands like: TEDx, NASA, US Navy, Johnson & Johnson Links: executivespeakingsuccess.com livelikealeader.show johnbates.com Speak like a leader podcast: https://youtu.be/Std4oRZTe7Y?si=z5nZmg9KOunTsHC5 https://www.linkedin.com/in/johnbates X: execspeaking IG: JohnKBates TEDx talk: https://youtu.be/5_joeAH5N90?si=aJYghP9-Fdj7rgvK TED session: https://www.youtube.com/watch?v=ceRHQtLDoTw
 
As always, if you are into natural solutions - connect with FightScrub for their all-natural sanitizer and deodorizer. + Get Discounts for listening to the show: Website: getfightscrub.com Discount Code: FIGHTSCRUBATLAS (10% off)
Follow TARGETED Podcast & Atlas Aultman: Instagram & YouTube: @Targeted-Podcast Personal Coaching: Atlas Aultman LinkedIn IG: @Atlas_Aultman Other Sponsors & Affiliates: Bucked Up – Discount code ATLAS25 at buckedup.com Free book: AtlasAultman.com Leaders-KIT – Leadership talks, seminars, and frameworks for entrepreneurial and corporate teams: leaders-kit.com
Thank you to all our listeners!

EP 55 * John Bates * Live like a leader, part 1 of 2

Meet John Bates - Communications Coach, TED speaker, Bestselling Author and expert who takes great leaders and shows them how to be great speakers, amazing keynotes, and TED-worthy communicators. 92+ Net Promoter. CEO/Founder of Executive Speaking Success, Co-Founder & Fox Hole Buddy of Warrior side. John has worked with some huge brands like: TEDx, NASA, US Navy, Johnson & Johnson Links: livelikealeader.show Speak like a leader podcast: https://youtu.be/Std4oRZTe7Y?si=z5nZmg9KOunTsHC5 https://www.linkedin.com/in/johnbates TEDx talk: https://youtu.be/5_joeAH5N90?si=aJYghP9-Fdj7rgvK TED session: https://www.youtube.com/watch?v=ceRHQtLDoTw As always, if you are into natural solutions - connect with FightScrub for their all-natural sanitizer and deodorizer. + Get Discounts for listening to the show: Website: getfightscrub.com Discount Code: FIGHTSCRUBATLAS (10% off) Follow TARGETED Podcast & Atlas Aultman: Instagram & YouTube: @Targeted-Podcast Personal Coaching: Atlas Aultman LinkedIn IG: @Atlas_Aultman Other Sponsors & Affiliates: Bucked Up – Discount code ATLAS25 at buckedup.com Free book: AtlasAultman.com Leaders-KIT – Leadership talks, seminars, and frameworks for entrepreneurial and corporate teams: leaders-kit.com Thank you to all our listeners! Your support helps us bring lessons from champions and entrepreneurs to men looking to level up their own journey. Consider subscribing and sharing with others who may benefit. Filmed and Edited in the USA.